Same recipe.
Better flour.
Meet the Classic, a better everyday flour made with six whole ancient grains. Make the food your family already loves, using the same recipes you always have.
Meet the Classic, a better everyday flour made with six whole ancient grains. Make the food your family already loves, using the same recipes you always have.
“I expected dense and healthy tasting, but they were fluffy!”
“My kids didn’t notice. 🙈”
"It has brown flakes in the flour, like a lighter whole wheat, but the texture was like white flour."
“My chocolate chip cookies tasted so good.”
More good stuff
Stone-milled wheat blended with six whole ancient grains
No weird ingredients
No bleach, enrichment, or additives
Family approved
All the foods they love, made with a more thoughtful flour
Your recipes stay the same
Just swap your usual flour for Classic
Made with ancient grains
Naturally occurring vitamins and minerals
No weird ingredients
No bleach, enrichment, or additives
Lots more fiber (yes, really!)
And up to 15g protein per 100g
Noticeably better flavor
The way flour *should* taste
Picky-eater approved
Hear more "more, please!"
Classic requires no recipe changes
Use it exactly like your usual flour
100% Stone-milled, powered by ancient grains.
The easiest everyday swap
| BASE WHEAT | Sifted Hard Red Wheat |
| BLENDED WITH... | Six whole grain ancient grains |
| KNOWN FOR | Reliable, familiar baking |
| USE IT | 1:1 for all-purpose flour |
Upgrade your all-purpose flour but keep your favorite recipes.
Choose how much you need and when it arrives.
We'll take care of the milling.
Our Flour Quiz makes it easy to find out how many 2-pound bags of flour fit your regular baking and cooking schedule.
Free shipping with 4+ bags. Keep your extra bags in the freezer for freshness. (Tip: Four doesn't freeze solid!)
Buy once or save $2/bag with Autoship. Adjust the number of bags and delivery schedule as your baking changes.
Why families are switching from white flour
|
Store Brand White Flour (Enriched)
|
Organic White Flour (Unenriched)
|
|
|---|---|---|---|
| Works 1:1 in recipes | |||
| Includes whole ancient grains | |||
| No artificial enrichment | |||
| Naturally occurring nutrients | |||
| No bleaching agents | |||
| No dough conditioners |
Before modern milling removed fiber, healthy oils, and nutrients, flour was made from whole grains. We're taking flour waaaaay back by blending wheat with six ancient grains that have stood the test of time.