Same recipe.
Better flour.
A new all-purpose flour for the recipes your family already loves,
with ingredients you can feel good about.
“I expected dense and healthy tasting, but they were fluffy!”
“My kids didn’t notice. 🙈”
"It has brown flakes in the flour, like a lighter whole wheat, but the texture was like white flour."
“My chocolate chip cookies tasted so good.”
Your next bake starts with a better grain
Made with ancient grains
Naturally occurring vitamins and minerals
No weird ingredients
No bleach, enrichment, or additives
2× more fiber (yes, really!)
With 14g protein per 100g
Noticeably better flavor
The way flour *should* taste
Picky-eater approved
Hear more "more, please!"
No recipe changes
Use it exactly like your usual flour
Your next bake starts with a better grain
Made with ancient grains
Naturally occurring vitamins and minerals
No weird ingredients
No bleach, enrichment, or additives
2× more fiber (yes, really!)
With 14g protein per 100g
Noticeably better flavor
The way flour *should* taste
Picky-eater approved
Hear more "more, please!"
No recipe changes
Use it exactly like your usual flour
The staples we bake with matter
Why families are switching from white flour
|
Store Brand White Flour (Enriched)
|
Organic White Flour (Unenriched)
|
|
|---|---|---|---|
| Works 1:1 in recipes | |||
| Fiber | 2g (2x more) | <1 g | <1 g |
| Whole ancient grains | |||
| No artificial enrichment | |||
| Naturally occurring nutrients | |||
| No bleaching agents | |||
| No dough conditioners |
The grains behind better baking
Before modern milling removed fiber, healthy oils, and nutrients, flour was made from whole grains. We're taking flour waaaaay back with six ancient grains that have stood the test of time.